Who is Moving Mountains®?
Moving Mountains® is a big, bold and powerful metaphor that maps to the brand’s massive and seemingly impossible goal of living in harmony on a sustainable planet, as well as a daily affirmation in the form of the plant based diet, food and human health. Together, we can build a better world. Together we can move mountains.
Simeon, the founder & CEO of Moving Mountains®, is a Vegan and a firm believer in the plant based diet, as well as being a lifelong passionate supporter of environmental issues. Simeon set about to develop a company that could make a real and long-lasting positive change and disrupt the animal agriculture food industry that is responsible for the majority of the earth’s resource destruction.
It all started after a routine blood test at the GP, which returned Simeon with a high cholesterol reading. The GP’s responses were to cut out meat and dairy or go on statins. Already a Vegetarian at the time Simeon was surprised that dairy products could cause so much damage to the human body and decided to follow more of an overall plant based diet from then on.
Deflated with the lack of seriously tasty good meat alternatives from the U.K’s current offerings, Simeon decided to create meat alternatives that taste, look, smell and chew like animal meat for everyone to sumptuously enjoy while making real changes to people’s health.
Starting with the Moving Mountains® Burger, Simeon spent two years in development laboratories with a dedicated team of scientists and chefs to create the ideal tasting product. Hundreds of recipes have been tried and tested to achieve the final result of the burger that’s available for everyone today.
Not stopping there, Moving Mountains® continues to innovate in this space and has developed further plant-based meat products that can be enjoyed by all!