Iconic Plant-Based ‘Bleeding’ Burger Available For Home Cooks For First Time Ever in UK

The UK’s First Plant-Based Meat Burger Available For Home Delivery Following Partnership With Ocado


Moving Mountains®, the pioneering British food tech company that in 2018 launched the UK’s first plant-based ‘bleeding’ burger, has partnered with Ocado to finally make its ground-breaking and iconic plant-based burger available to home cooks across the UK.


Until now, consumers have only been able to experience the highly acclaimed Moving Mountains® Burger at restaurants. Seven million of the revolutionary patties were sold in the last year in restaurants alone. Institutions like Hard Rock Cafe and Planet Hollywood are among the 3000 outlets serving the burger nationwide. The burger is also distributor, Brakes Foodservice’s, best-selling burger, outselling all their Beef and Vegetarian offerings.


From June 2020, and just in time for BBQ season, shoppers will now be able to purchase the product in a convenient frozen format, directly from Ocado’s website for home delivery.


During a period when Brits are spending more time than ever in the kitchen, Moving Mountains® is dedicated to providing compelling plant-based choices to the nation, with restaurant quality products and innovation.


The legendary Moving Mountains® Burger took a team of leading UK scientists, chefs and farmers more than three years in a lab and over 300 test-kitchen recipes to create the final patty. Every one made from 100 per cent natural plant-based ingredients, with zero per cent cow and zero cholesterol.


With the appearance of a regular beef patty, it can be cooked in the pan or BBQ directly from frozen – and sizzles, smells and browns just like the real thing. And just like the very best juicy burger, when perfectly cooked, the Moving Mountains® Burger bleeds through the middle – with beetroot juice. In fact, the burger is so akin to animal meat, it will convert even the most committed carnivores, making it perfect freezer fodder for the whole family.


Simeon Van der Molen, Founder of Moving Mountains says: “When we launched Moving Mountains® plant-based ‘bleeding’ burger in 2018, it was a UK-first. Over the last two years, we have worked with chefs and restaurants to bring our pioneering product to foodies across the nation, with each venue showcasing their talents to create a uniquely delicious serve every time.


“We are thrilled to now partner with Ocado to make the product available for UK consumers to enjoy in their homes. Home-cooking has never been more important, and we look forward to seeing what incredible serves will be created in kitchens across the country.


“We are passionate about creating food that is sustainable but doesn’t compromise on taste, providing a viable alternative for vegans, vegetarians and meat-eaters alike. Our convenient frozen format will mean more people than ever will be able to enjoy our products.”


The future of eating well for health and for the planet, the Moving Mountains® frozen ‘bleeding’ Burger generates less greenhouse gas emissions and requires less resources to make. Indeed, according to a 2020 Life Cycle Assessment to review the environmental impact of the Moving Mountains® ‘bleeding’ Burger, it uses 92% less greenhouse gas emissions and 70% less water when compared to the production of beef. The range also use less packaging than chilled food products, with zero plastic and also contribute to reducing the UK’s estimated 10 million tonnes of food waste, with the extended frozen shelf life.

By using simple and natural ingredients and incredible scientific processes, the burger replicates animal meat in every way:

  • Oyster Mushrooms are the base, which maintains the mouth-watering, succulent texture and differentiates the burger from US competitors. It provides health benefits including lowering cholesterol
  • Pea protein provide a source of protein
  • Wheat and soy proteins give a fibrous texture akin to the bite and depth of a traditional burger
  • Beetroot juice allows a juicy, ‘bleed’ at the centre of the patty
  • Coconut oil provides a fatty, satisfying consistency
  • Oats help provide the firm structure of the patty and healthy soluble fibre
  • Vitamin B12, traditionally associated with red meats, has been added so that the Moving Mountains® burger can genuinely compete with a beef burger and provide more essential nutrients as the burger contains the RDA (Recommended Daily Allowance) of B12


Each Moving Mountains® burger has 18g of plant protein, is vegan-friendly and free-from antibiotics and hormones. Seriously satisfying, the burger will quell comfort-food cravings, without the meat hangover.


The Moving Mountains® Burger is available to UK consumers at £4.50 on Ocado from June 2020 and from July 2020 it will be on promotion with a 20% reduction at £3.60.


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